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Evidilya, People & Research First®
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Upstream · Claims

Claim strategy & substantiation.

Defensible claims and the evidence they require, aligned to EFSA, FDA and consumer-health frameworks. Built for products where the label is the promise.

People & Research First®
What we do

The work, made concrete.

Not a service brochure, the actual scope, the actual deliverables, and how it plugs into ECS®.

  • Claim architecture
    Structure- and function-level claims, health claims, risk-reduction claims, grouped by the evidence they need and the review body they face.
  • Evidence-to-claim mapping
    Existing literature and prior studies triaged against each candidate claim: what supports it, where the gap sits, and what closes it.
  • Substantiation study design
    Human studies designed to fill the specific evidence gap, sized precisely to the review threshold.
  • Dossier support
    Claim dossiers written for the review body that will read them.
People behind the work

Every deliverable has a name on it.

Every engagement is led by named specialists who own the outcome. You get the same faces from kick-off to close-out.
Consumer health scientist reviewing claim evidence
Deliverables

What you receive.

Every engagement lands with named artefacts you can use.

  • Claim architecture & prioritisation
  • Evidence-to-claim gap map
  • Substantiation study designs with feasibility
  • Claim dossier (EFSA / FDA / competent-authority-ready)
How it fits ECS®

ECS® carries the same substantiation study through recruitment, home visits and eCOA, so the evidence that shows up in the dossier is the evidence that was actually generated.

When you'd engage us

Three moments this service earns its place.

If any of these describe where you are, this is the right entry point.

  1. Moment 01

    You're preparing a launch and the claim is still taking shape.

  2. Moment 02

    A prior claim dossier came back with objections.

  3. Moment 03

    You need to strengthen medical equity around an existing product.

Talk to the team about this service.

Tell us the study or the question, we'll come back with a scoped answer.