Insight Generation. From opinion to decision-grade evidence.
Structured, validated surveys and insight programmes across patients, consumers and healthcare professionals, the intelligence layer of AIRA, designed by researchers and fielded on ECS®.
Four lenses on real-world behaviour.
Every insight programme reads its population through one or more of these lenses, so the output answers a decision, not just a question.
- Evidence-based careClinical, behavioural and patient-reported data unified into validated, longitudinal outcomes, the substrate for decisions clinicians and payers can defend.
- Health Trends & Population InsightsReading how populations live, age and respond to care, signals that shape research design, access strategies and public-health decisions.
- Healthcare Professional PracticeHow clinicians reason, prescribe and adopt innovation, mapped at scale and structured into evidence for guidelines, launch and adoption.
- Consumer & Product PerceptionHow people perceive, choose and live with a product, captured before and after launch to guide claims, positioning and iteration.
Health Scientific Survey.
How AIRA collects structured insight from every stakeholder, patients, caregivers, consumers, clinicians, pharmacists and payers, and turns it into defensible evidence. Designed and validated as scientific instruments.
- Every stakeholder, one instrumentPatients, caregivers, consumers, HCPs and payers answered on the same validated, cross-culturally adapted framework.
- Insight → evidencePROMs, ClinROs and purpose-written scales turn stakeholder input into psychometrically sound, analysable data.
- Fielded on ECS®Multi-country fielding with audit trail, so results are defensible for regulators, payers and publications.
Most surveys describe. This one has to stand up to scrutiny.
When a survey has to support a claim, a guideline, an access conversation or a peer-reviewed paper, the instrument itself becomes part of the evidence. That is a different discipline from market research, and it is not simply a module you switch on.
Methodologists design the study; ECS® provides the operating layer that runs it.
Hypothesis, analysis plan and limitations declared up front, exactly as in a clinical protocol.
Consent, audit trail and versioned instruments mean the dataset survives review.
Every stakeholder, one instrument.
The same validated framework reaches every voice around a therapy or a product, so answers can be compared instead of merely collected.
- Patients
Symptom burden, quality of life, adherence and lived experience, captured in their own words and on their own devices.
- Caregivers
The hidden workload around a condition, measured with instruments designed for proxy reporting.
- Consumers
Behaviours, expectations and perceived benefit across the healthy → sub-healthy → diseased continuum.
- Clinicians
How professionals decide, prescribe and adopt, with clinician-reported outcome measures (ClinROs) where relevant.
- Pharmacists
The point where advice, dispensing and real-world use meet, the closest observation post to daily behaviour.
- Payers & HTA
Value perception, unmet need and budget-impact context, framed for dossier and access conversations.
From opinion to measurement.
Six steps separate a questionnaire from a scientific instrument. We run all six, every time.
- 01Instrument design
Questionnaires engineered as scientific instruments: construct definition, item generation, response scaling, pilot testing.
- 02Validated scales
Native support for patient-reported outcome measures (PROMs), ClinROs and disease-specific validated scales.
- 03Psychometrics
Reliability, internal consistency and construct validity assessed before a single conclusion is drawn.
- 04Cross-cultural adaptation
Forward and back translation plus cognitive debriefing, so a question means the same thing in every country.
- 05Sampling & representativeness
Defined sampling frames, quotas and screening logic, so the sample supports the claim you intend to make.
- 06Analysis plan first
A statistical analysis plan agreed before fielding: no post-hoc storytelling, no moving endpoints.
Fielded on ECS®.
Health Scientific Survey is a methodological practice, not an ECS® module. When a survey needs multi-country fielding, consent, audit trail and analysis-ready export, it runs in our ecosystem.
One scientific standard, four markets.
The same instrument discipline flexes across every domain we work in.
Unmet need, burden of illness and treatment-experience evidence for dossiers and publications.
Explore domain →Perceived benefit, usage behaviour and satisfaction, measured to a scientific standard.
Explore domain →Dietary behaviour, tolerance and compliance evidence that supports substantiated claims.
Explore domain →Usability, user experience and clinician acceptance, pre- and post-market.
Explore domain →Design a survey that stands up to scrutiny.
Tell us the claim you need to support. We shape the instrument, the sample and the analysis plan.